As my bus stop is right outside the Apple store on Regent Street, I had already anticipated that I would be greeted by big queues for the UK launch of the iPhone 4 this morning. However, this queue was particularly immense, almost matching the scale of the Jimmy Choo for H&M queues (almost, but not quite). Starbucks were on it, serving coffee to the sleep deprived crazies – including the pair of Japanese guys who had been at the front of the queue, camped out since Tuesday. Hmmm… what do you think?