FashTravels at the launch of Forever 21 in London

It was one of the most hotly anticipated fashion launches of the year… The high street label, Forever 21, already much loved already by visitors to the US (and recently, those lucky shoppers in Birmingham) has finally landed in London. The Bond Street store is now open for business (opposite the tube) and it arrived with a bang thanks to the amazing launch party. The venue was the fab Sorting Office on New Bond Street – perfectly filled with teepee bars, a roller disco, carousel and hologram fashion show. We also very much enjoyed the beach huts filled with pick and mix sweets and jewellery. If you aren’t familiar with the F21 label, check it out now for affordable, on trend fashion. 

Oh what a night! Can’t wait for the Westfield Stratford to open now – Forever 21 is opening there too! No worries if you aren’t near London or Birmingham though, you can now shop F21 online too.