Fearne Cotton for Very.co.uk at LFW SS12

As London Fashion Week for Spring Summer 2012 drew to a close, we attended the Fearne Cotton for Very.co.uk cocktail party and catwalk show held at the Covent Garden Mercer Street studios venue. Heading inside proved tricky as we hit a wall of paparazzi who were there to snap Fearne’s celebrity pals and fans, including Holly Willoughby, Whitney Port, Kelly Cutrone, McFly and Mylene Klass. We sat on the ‘frow’ (hurrah) opposite Whitney and Kelly (*squeal*) and sipped on champers in anticipation…
The SS12 40-piece collection is the Radio 1 DJ’s sixth for Very.co.uk. Fearne describes this, the newest range, as “sophisticated… pieces you know you can just throw in a suitcase and know you’ll look put together and gorgeous in.” Toted as a seventies inspired collection, referencing the jet set glitterati ,the outfits that stomped down the catwalk certainly didn’t disappoint. 
Being a fifth of the way through reading popular novel ‘One Day’; I spent most of the show imagining its central character, Emma, wearing some of the pale yellow, denim long shorts, pleated chiffon midi-skirt and graphic print tunics as she explores being on a foreign holiday for the first time. Slouchy but elegant trousers on the catwalk were echoed by show guest Whitney Port, who wore loose, white palazzo pants. Although the models all wore nude platform shoes, we were coveting the blue and white polkadot pair we eagle eyed on the press release on the way home.
Elizabeth, make-up artist at Bare Escentuals reports on the show make-up and hair…
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I love fashion, but I love the hair and make-up looks teamed with it on the catwalk even more; making their own little statement without stealing the limelight. Overshadowed by the beautiful outfits designed and put together by Fearne, the hair and make up at this show was undeniably bold. The ’70s inspired clothing had certainly made their way into the complete asthetics of the models. The flamboyant hair, larger than life, though still a soft statement, reflected chic youthfulness. Bold sunglasses covered the eyes of a flawless porcelain complexion, with pouting red lips, an understatement of subtle feminity. The entire look worked well to reflect Fearne’s style of ‘sophisticated youth

The collection got the Company magazine fashion team talking
A show-stopping sequin number

The collection will be available online at Very.co.uk from December 18

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