Holly Willoughby: A ‘Very’ glam Q&A

Blue button vintage pencil dress £59
Model, presenter and fashion designer; the multi-talented Holly Willoughby has become a beautiful British force to be reckoned with. Weare huge fans of both Holly and Very.co.uk so were delighted to get to quiz our style crush about her 2011 party wear collection for the fabulous online store, top tips on how to dress for the Christmas season, her sparkling career highlights and (we had to ask) what Keith Lemon is really like… 
Catherine: Hello Holly! How much of the design process for your collections comes from your own ideas?
Holly: It’s all my own ideas! Every piece is something that I have designed. I essentially design a range of clothes that I would, and do, wear. It’s like creating your own wardrobe every season. I’m not a trained fashion designer, so working closely with the team at Very means I can bring all my ideas and inspirations to the table and make them actually come to life. The ideas, shapes, details are all mine – the team at Very use their expertise to help me choose fabrics, prints and make sure all my creations become polished, wearable garments.
C: We described your Very.co.uk party collection for this winter as ‘oozing feminine glamour’. Do you have any tips on how could we inject some of this into our everyday wardrobes?
H: I think in order to really achieve glamour, femininity and sexiness, it all comes down to inner confidence and how you feel in what you’re wearing. I think the only way you can feel that kind of confidence, and be truly comfortable in your clothes, is if they really fit you. Wear clothes that work with your body, rather than fight against it.
C: What is your favourite piece from your party collection? 
H: I love the embellished green velvet dress – the colour is gorgeous; just really lifting and luxurious. It’s a perfect Christmas dress, glam but can be dressed up or down depending where you’re going.
Embellished shoulder maxi dress £89
C: The Very.co.uk Christmas advert with Santa has got us feeling festive. What are your plans for Christmas?
H: Christmas for me is all about being at home with the family, so that’s exactly what I’ll be doing. I’ll be mainly eating the green triangle shaped Quality Street and watching lots of telly! And I can’t wait for the Christmas episode of Downton Abbey.
C: What are your top three hot fashion tips for winter 2011? Do you have a winning Christmas colour combination? 
H: Top three tips – always a red lip at Christmas; a good red lipstick will do wonders to any outfit. Always invest in good, shaping underwear. The hold-in pants from my Very collection instantly make any of the dresses look even better. And again, wear what truly fits you. Buy the dress size that really fits your body – not just the size you think you are.
Colour-wise I think red is good, you should definitely have one red dress in your wardrobe to whip out at Christmas time. But this year I think emerald green is the colour key for me, it’s slightly more subtle but just as Christmassy.
Feather print dress £49
C: I would describe you as being one of the nation’s sweethearts; can you tell me some of your career highlights you’ve had on the way to now?
H: Getting the job presenting on This Morning has to be at the top. It’s a dream come true and I think it’s the best job in the world. And being asked to design my own fashion collection for Very – it was such a treat from the start, and the novelty and excitement of designing still hasn’t worn off.
C: What would you be doing away from the camera if you weren’t presenting or designing?
H: It sounds strange, but when I was younger I really wanted to run my own cattery! I had it all planned out – so who knows, maybe I’d pick up on that idea again!
C: As a mother of two yourself with an interest in fashion, you must love dressing your children. What was your favourite thing to wear as a child?

H: My mum kept lots of my baby clothes and Belle is now wearing them. It’s really nice to see her in things that I used to wear.

Floral print tea dress £55
C: If you could design a show-stopping outfit for someone, who would it be for?
H: I’d like to think I’ve designed ten show-stopping outfits in this collection! I’d love to dress Fearne one time, just to see what she’d look like in something I’d created.
C: Finally, as huge fans of Celebrity Juice we have to ask, is Keith Lemon really that crazy? 
Yes, he’s exactly the same in real life! I’ve spoken to him on the phone before and he’s just been Keith Lemon throughout the whole conversation. I wasn’t able to get a single sensible answer out of him the entire time.

Thank you, Holly

Shop Holly’s gorgeous party wear collection online at Very.co.uk

Don’t miss… Elizabeth’s post straight from the Very.co.uk Christmas event

Also… Our catwalk report from the Fearne Cotton for Very.co.uk Spring/Summer 2012 collection


  1. Kate
    November 17, 2011 / 1:04 pm

    Holly Willoughby is so clasically beautiful! Lovely shoot – I need that bright blue dress! xx

  2. November 17, 2011 / 2:53 pm

    Great interview with Miss Willoughby, I love her!! – And she's super glam always.

    I love the flower coursage thing she wears like a strap on her shoes. Think I'm gona have to have a peruse Very for my Christmas party dress!!

    Minka X


  3. November 17, 2011 / 3:09 pm

    I love the fact that Holly's mum kept clothes from her childhood that her daughter is now wearing. Such a sweet idea!

    Helen x

  4. Fiona
    November 17, 2011 / 3:11 pm

    Another amazing interview.
    It's so nice to see someone with a real curvy figure looking like such a knockout… Maybe i need to invest in some of those dresses!

  5. Claire
    November 17, 2011 / 4:39 pm

    Aw she is so nice, love that blue vintage dress with the buttons..mmm.x

  6. Gillian
    November 17, 2011 / 4:48 pm

    Wow! an amazing collection of clothes for real womens figures,I love the styles and colours. Great set of questions too,well done,they're the things we'd probably all wanted to ask Holly.

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