Designer fashion for kids: Is it anything new and does it still have a place?


Kids on the catwalk… Photo: Balmain

FashCatherine’s editor gives her opinion on the changing face of children’s fashion

Designer fashion collections for kids is being reported as a ‘new’ thing. The rise in popularity of sharing every part of our life, including what we dress our children in, has almost certainly contributed to the rise in designers being interested in launching children’s collections. 2016 has seen kids’ fashion launches from brands including Balmain and Jeremy Scott, with Kanye tweeting: “Season 4 I’m only working on kid’s clothing… full time.”… Hmmm. However, designer fashion collections for children are nothing new. Everyone from Missoni and Dior to John Galliano and Fendi has been creating kids’ collections for a number of years.

Screen Shot 2016-04-13 at 20.30.14

@Luckyno.7 on Instagram, via @isaurab

Social media has a big part to play in the normalising of ‘straight up’, street style photography. And this along with the increased interest in gender neutral fashion for kids, has contributed to the rise of lots more ‘urban’ and trend led styles and collections, such as Lucky No.7, above.

Screen Shot 2016-04-13 at 19.32.24

@RachelRileyUK, on Instagram

On the other hand, the arrival of Prince George, and Princess Charlotte can’t be overlooked as contributing factors in the resurgence of interest in traditionally styled designer children’s fashion, with reports of ‘what they are wearing’ articles prompting parents to be able to shop for labels they wear, such as Rachel Riley and Caramel Baby & Child, with ease.

There has always been a marketplace for high-end designer children’s fashion, with plenty of well-loved established Italian and British brands having sold their wares at designer prices, for years. Social media, again, has meant that news of fashion brands, both small and large, and adult and kids’, can now spread to audiences that may have not have heard about them if they weren’t reading the relevant magazines, in previous years. Whether they are designer or high street labels.


Arguably, kids are appearing lots on catwalks this season. For example, there was the appearance of a boy and girl on Julien Macdonald’s London Fashion Week catwalk this season, to announce his collection SMILE, launching in Mothercare this April.  But seeing kids on adult catwalks does tend to come in waves. Karl Lagerfeld’s godson Hudson has been a regular for Chanel, for a few years now.


Jaxon James (above)

There is so much fantastic kidswear, both for boys and girls, and baby, available, from designer, eco, new brands and high street. The encouraging news is that more people talking about and having opinions on children’s fashion is having a great effect on kidswear as a whole. Bubble London, the biannual kidswear tradeshow, has picked up in terms of footfall and exciting brands on show, which can all only be great news for the industry.

FashCatherine’s editor, Catherine Hudson, is content editor of Junior – a luxury family lifestyle website

Check out Catherine’s round up of 36 of the best places to buy cool boys clothes, on Junior

What do you think? Are you noticing a shift in the way children’s fashion is marketed? Let us know by commenting below…

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: